Meet The Founder
Muhga Eltigani
Founder & CEO · Ann Arbor, MI
BootstrappedKnown For
Started NaturAll Club to solve the challenge she faced as a Sudanese American with 4C hair in a market that didn't acknowledge her texture existed.
The Story
Muhga Eltigani started NaturAll Club in 2016 with a batch of homemade avocado hair masks that she shipped in mason jars. The freshness of the ingredients - real, food-grade, handmade - became the brand's defining story. As she scaled to Target and beyond, she maintained the commitment to clean formulas that made the first jar worth opening.
Curated by Beauty Mkt
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