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Melanin Haircare

Hair CareTextured HairNatural

Melanin Haircare was born directly from Whitney White's natural hair YouTube community, where she spent years testing and reviewing products for type 4 hair before developing her own. The Multi-Use Softening Serum and Twist Elongating Style Cream reflect the specific needs of highly coiled, moisture-hungry hair - and have earned devoted reviews from the exact audience that shaped them.

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Founded

2016

Based In

USA

Category

Hair Care

Meet The Founder

Founder Photo

Whitney White

Founder · Charlotte, NC

Bootstrapped

Known For

Built Melanin Haircare on YouTube before influencer brands were a category. Her Triple Moisture Replenishing Conditioner is one of the most reviewed textured hair products online.

The Story

Whitney White built her platform Melanin Ann as a YouTube creator at a time when type 4 hair content was scarce and honest product reviews were rarer still. She launched Melanin Haircare in 2018 with her community's input baked into every formula - a direct pipeline from the natural hair conversations she'd been hosting for years.

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Discovery · Hair Care

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