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Carol's Daughter

Hair CareNatural

Carol's Daughter is one of the original Black-owned beauty brands to achieve national retail scale. The line covers hair masks, shampoos, conditioners, and styling products - all rooted in natural ingredients and formulated for textured, natural, and color-treated hair. Carol's Daughter is carried at Target, Walmart, and Ulta, and remains a touchstone for the natural hair community.

Beauty Mkt Rating

4.4+ Leave a review

Founded

1993

Founder

Lisa Price

Based In

USA

Category

Hair Care

Where to Shop

Meet The Founder

Founder Photo

Lisa Price

Founder · Brooklyn, NY

Acquired

Known For

The original indie Black beauty founder: started selling from her Brooklyn kitchen in 1993. Acquired by L'Oréal in 2014 and stayed to protect the brand's soul.

The Story

Lisa Price started Carol's Daughter in 1993 from her Brooklyn kitchen, selling at church fairs and flea markets. Named after her mother Carol, the brand grew into one of the first Black-owned beauty companies to achieve national retail distribution: and a cultural touchstone for a generation of naturals.

Curated by Beauty Mkt

OUR CAROL'S DAUGHTER PICKS

3 Products Selected

Beauty Mkt has curated these products from Carol's Daughter's lineup. Products are not currently available for purchase on our site.

Product Image

Treatment

Monoi Repairing Hair Mask

Intensive 3-minute repair mask for damaged or bleached hair.

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Shampoo

Black Vanilla Moisture & Shine Sulfate-Free Shampoo

Gentle cleansing with vanilla and shea that leaves hair moisturized.

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Conditioner

Wash Day Delight Conditioner

Aloe-infused conditioner that detangles and defines every curl pattern.

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