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Mented Cosmetics

MakeupInclusive

Mented Cosmetics is a melanin-forward makeup brand founded in 2017 on the premise that there are no true nudes for brown skin - just shades that work for someone else. KJ Miller and Amanda Johnson built a pigmented nude lipstick range and expanded it into foundations, lip glosses, and eyeshadow that genuinely flatter deeper complexions. Now carried at Target and Ulta.

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Founded

2017

Based In

USA

Category

Makeup

Meet The Founder

Founder Photo

KJ Miller & Amanda Johnson

Co-Founders · New York, NY

VC-Backed

Known For

Met at Harvard Business School. Built Mented around the thesis that nude makeup should actually look nude on dark skin. Raised venture capital when almost no Black beauty brand had.

The Story

KJ Miller and Amanda Johnson met at Harvard Business School and discovered they shared the same frustration: every 'nude' lipstick was built for someone who didn't look like them. They launched Mented in 2017 to solve that problem once and for all - and turned a simple insight into one of the most beloved inclusive makeup brands of their generation.

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