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UOMA Beauty

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UOMA Beauty is a bold, politically conscious makeup brand launched in 2019 by Nigerian-born beauty executive Sharon Chuter. The Face Whisperer Foundation's 51-shade range and the brand's 'Pull Up for Change' campaign - which pressured companies to disclose Black employee diversity data - positioned UOMA as a brand willing to do what the rest of the industry would not. Carried at Ulta and Target.

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Founded

2019

Based In

USA

Category

Makeup

Meet The Founder

Founder Photo

Sharon Chuter

Founder & CEO · Los Angeles, CA

VC-Backed

“Beauty is a political act. Always has been.”

Sharon Chuter

Known For

Launched UOMA Beauty with 51 foundation shades when the industry standard was 12. Founded Pull Up or Shut Up, the accountability campaign that exposed systemic racism in corporate beauty.

The Story

Sharon Chuter had spent years inside the beauty industry - at brands like Revlon and Benefit - watching it fail women of color in both product and practice. She launched UOMA Beauty in 2019 with 51 foundation shades and a sharp political consciousness. Her Pull Up for Change campaign became one of the most impactful corporate accountability movements in beauty history.

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