Meet The Founder
Known For
Launched 40 foundation shades when the industry average was 12. 'The Fenty Effect' permanently changed what beauty brands owe their customers. Fenty Beauty hit $100M in its first 40 days.
The Story
Rihanna launched Fenty Beauty in September 2017 with 40 foundation shades: a move that sent shockwaves through the industry and forced every major brand to rethink what inclusive really means. Born in Barbados, Rihanna built Fenty Beauty as a personal statement: that every person deserves to see themselves in beauty.
Curated by Beauty Mkt
OUR FENTY BEAUTY PICKS
4 Products Selected
Beauty Mkt has curated these products from Fenty Beauty's lineup. Products are not currently available for purchase on our site.
Foundation
Pro Filt'r Soft Matte Foundation
40 shades. Buildable, long-wearing matte finish for all skin tones.
Lip
Gloss Bomb Universal Lip Luminizer
Sheer, flattering gloss that works on every complexion: the ultimate universal shade.
Face
Killawatt Freestyle Highlighter
Intense duochrome highlight in blinding pigment. Built for melanin-rich skin.
Setting
Invisimatte Blotting Powder
Controls shine without disturbing makeup. Undetectable finish.
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Discovery · Makeup
IF YOU LOVE FENTY,
YOU'LL LOVE THESE.
Coloured Raine
by Loraine R. Dowdy
People of Color Beauty
by Jacqueline Carrington
Non-toxic, vegan, and cruelty-free nail polish designed specifically to complement brown skin tones. Jacqueline Carrington built POC Beauty to close the gap that every other nail brand left wide open.
Range Beauty
by Alicia Scott
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