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Discovery · Hair Care
IF YOU LOVE UP,
YOU'LL LOVE THESE.
Pardon My Fro
by Dana Bly
What started as a self-taught graphic design business celebrating natural hair became a full hair care line. Dana Bly launched Pardon My Fro with bold artwork honoring women with afros and coils -- then expanded into curl creams, edge control, and styling products. Available at Target.
PATTERN Beauty
by Tracee Ellis Ross
A decade in the making -- Tracee Ellis Ross launched PATTERN after years of research, chemist meetings, and listening to women with curly, coily, and tight-textured hair. At Sephora, Ulta, and Macy's. Recently expanded into body care.
The Doux
by Maya Smith & Brian Smith
Maya Smith, a trained cosmetologist, and her husband Brian built The Doux around 90s hip-hop aesthetics and serious curl science. Started in a Georgia salon, grew to $38M in sales by 2025. Natural hair care that makes textured hair joyful, not laborious. First launched at Target, now at Walmart and Sally Beauty.
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