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The Doux

Hair CareTextured HairNatural

Maya Smith, a trained cosmetologist, and her husband Brian built The Doux around 90s hip-hop aesthetics and serious curl science. Started in a Georgia salon, grew to $38M in sales by 2025. Natural hair care that makes textured hair joyful, not laborious. First launched at Target, now at Walmart and Sally Beauty.

Founded

2016

Founder

Maya Smith & Brian Smith

Based In

USA

Category

Hair Care

Rating

4.7

Official Site

thedoux.com

Beauty Mkt Rating

4.7+ Leave a review

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