Meet The Founder
Whitney White
Founder · Charlotte, NC
BootstrappedKnown For
Built Melanin Haircare on YouTube before influencer brands were a category. Her Triple Moisture Replenishing Conditioner is one of the most reviewed textured hair products online.
The Story
Whitney White built her platform Melanin Ann as a YouTube creator at a time when type 4 hair content was scarce and honest product reviews were rarer still. She launched Melanin Haircare in 2018 with her community's input baked into every formula - a direct pipeline from the natural hair conversations she'd been hosting for years.
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