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Oui The People

BodySkincareClean Beauty

Karen Young launched the brand in 2015 as Oui Shave, building single-blade razors designed to prevent razor bumps and ingrown hairs -- then rebranded to Oui The People in 2019 as a full bodycare line. Known for its stainless steel razors and its refusal to market shaving as self-improvement.

Founded

2015

Based In

USA

Category

Body, Skincare

Rating

4.5

Official Site

ouithepeople.com

Beauty Mkt Rating

4.5+ Leave a review

Meet The Founder

Founder Photo

Karen Young

Founder & CEO · Brooklyn, NY

VC-Backed

Known For

Launched Oui The People (originally Oui Shave) around a single-blade razor built to prevent razor bumps and ingrown hairs, then grew it into a bodycare brand that refuses to market shaving and skincare as self-improvement.

The Story

Karen Young spent years in product development before launching Oui Shave in 2015, engineering a single-blade razor for the razor bumps and ingrown hairs that multi-blade razors inflict on coarse and curly hair. In 2019 she rebranded to Oui The People and expanded into bodycare, stripping the shame-based language out of the category: no 'flaws,' no 'imperfections,' no selling women a problem to fix.

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