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Discovery · Skincare
IF YOU LOVE ALAFFIA,
YOU'LL LOVE THESE.
Urban Hydration
by Psyche Terry & Vontoba Terry
Psyche and Vontoba Terry founded Urban Hydration to create affordable, clean beauty for dry skin and hair. A portion of every purchase funds the construction of clean water wells in Kenya. Now one of the most distributed Black woman-owned beauty brands in the US, available at Target, Walmart, and CVS.
Undefined Beauty
by Musette Tufankjian
Plant-derived, gender-neutral skincare products built to work across all skin tones and types. Undefined Beauty's sulfate-free brightening cleanser and glow oil are among its bestsellers at Target.
Thread Beauty
by Uche Natori
Color-changing, clean lip and skin care products designed with women of color in mind. Uche Natori built Thread Beauty around the idea that beauty should shift to meet your skin -- not the other way around. Available at Target.
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