Meet The Founder
Maeva Heim
Founder & CEO · Los Angeles, CA
VC-BackedKnown For
Rethought lazy-girl hair care for textured hair: no-fuss formulas, no ingredient guilt. Named 'Brand to Watch' by WWD in her first year.
The Story
Maeva Heim spent years inside L'Oréal watching the industry approach textured hair as an afterthought. She left to build something better: a brand that respects the intelligence of its customer and doesn't make natural hair care feel like a chore. Bread was founded in 2020 and launched exclusively at Sephora.
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Discovery · Hair Care
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