Meet The Founder
Julian Addo
Founder & CEO · Minneapolis, MN
BootstrappedKnown For
Built Adwoa Beauty on the principle that the beauty industry owes Black women better: starting with a scalp serum that actually works.
The Story
Julian Addo grew up watching the beauty industry fail women of color - not just in shades, but in formulas built for hair textures that brands refused to understand. Her work as a nurse and her own natural hair journey informed Adwoa Beauty's clinical approach to scalp health and strand integrity. She launched the brand out of Minneapolis in 2018.
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Discovery · Hair Care
IF YOU LOVE ADWOA,
YOU'LL LOVE THESE.
Bevel
by Tristan Walker
Grooming system built for Black men. Shave tools, skin prep, beard care, and body products engineered to prevent razor bumps on coarse, curly hair. Still operates under Walker & Company, owned by P&G.
Bomba Curls
by Lulu Cordero
Bread Beauty Supply
by Maeva Heim
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