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Taliah Waajid

Hair CareTextured HairNatural

Taliah Waajid has been a fixture in Atlanta's natural hair community since 1991, building a brand on plant-based formulas and an intimate knowledge of textured hair from coils to locs. A certified loctitian and beauty entrepreneur, Waajid created one of the earliest natural hair care lines to achieve wide retail distribution - now carried at Walmart and Sally Beauty.

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Founded

1991

Based In

USA

Category

Hair Care

Meet The Founder

Founder Photo

Taliah Waajid

Founder & CEO · Atlanta, GA

Bootstrapped

Known For

A licensed cosmetologist who built her own brand before the term 'natural hair' was common. Now runs one of the longest-standing Black-owned natural hair care businesses in the U.S.

The Story

Taliah Waajid has been one of the most respected voices in natural hair care since she began formulating products in Atlanta in the early 1990s. A certified loctitian and entrepreneur, she built her brand before the industry had language for what she was doing: plant-based, texture-affirming hair care for Black women who refused to compromise.

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