Meet The Founder
Taliah Waajid
Founder & CEO · Atlanta, GA
BootstrappedKnown For
A licensed cosmetologist who built her own brand before the term 'natural hair' was common. Now runs one of the longest-standing Black-owned natural hair care businesses in the U.S.
The Story
Taliah Waajid has been one of the most respected voices in natural hair care since she began formulating products in Atlanta in the early 1990s. A certified loctitian and entrepreneur, she built her brand before the industry had language for what she was doing: plant-based, texture-affirming hair care for Black women who refused to compromise.
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Discovery · Hair Care
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