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Discovery · Hair Care
IF YOU LOVE MADE,
YOU'LL LOVE THESE.
Firstline Brands
by Robert Bowser
The first Black-founded hair accessories brand to achieve national distribution in major chains. Robert Bowser built Firstline around textured hair accessories that mainstream brands ignored. Now led by his daughter Joni Odum as CEO. Parent company of Evolve (styling tools) and Camryn's BFF (tweens/girls) -- approaching 40 years in business.
FRESH by Houston White
by Houston White
Minneapolis-born men's grooming brand built around dignity, craft, and Black barbershop culture. Houston White designed FRESH as premium personal care for Black men who had been underserved by mainstream grooming -- now available at Target nationwide.
Pardon My Fro
by Dana Bly
What started as a self-taught graphic design business celebrating natural hair became a full hair care line. Dana Bly launched Pardon My Fro with bold artwork honoring women with afros and coils -- then expanded into curl creams, edge control, and styling products. Available at Target.
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