Firstline Brands

Hair CareToolsTextured Hair

The first Black-founded hair accessories brand to achieve national distribution in major chains. Robert Bowser built Firstline around textured hair accessories that mainstream brands ignored. Now led by his daughter Joni Odum as CEO. Parent company of Evolve (styling tools) and Camryn's BFF (tweens/girls) -- approaching 40 years in business.

Founded

1986

Founder

Robert Bowser

Based In

USA

COMING SOON

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We're in the process of curating Firstline Brands's best products for our marketplace launch. Check back soon.

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IF YOU LOVE FIRSTLINE,
YOU'LL LOVE THESE.

G+

Girl + Hair

by Camille Verovic

Hair CareTextured HairEst. 2014

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Grace Eleyae

by Grace Eleyae

Hair CareEst. 2014

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Kaleidoscope

by Jesseca Dupart

New Orleans-born Jesseca Dupart launched Kaleidoscope from her salon business and grew it into one of the largest Black-owned hair care brands in the US. Best known for the Miracle Drops hair growth serum -- now distributed at Target, Walmart, CVS, Walgreens, and Sally Beauty.

Hair CareTextured HairEst. 2016

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Firstline Brands

COMING SOON

IF YOU LOVE FIRSTLINE,YOU'LL LOVE THESE.

Girl + Hair

Grace Eleyae

Kaleidoscope

IF YOU LOVE FIRSTLINE,
YOU'LL LOVE THESE.