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Juvia's Place

MakeupInclusive

Juvia's Place is a boldly pigmented, deeply affordable makeup brand inspired by the art, textiles, and culture of West Africa. Known for its vibrant eyeshadow palettes - including The Nubian, The Afrique, and The Magic - and its I Am Magic Foundation in 40 shades, Juvia's Place delivers editorial-quality color at an accessible price point. Ships to 45 countries.

Beauty Mkt Rating

4.6+ Leave a review

Founded

2014

Based In

USA

Category

Makeup

Meet The Founder

Founder Photo

Chichi Eburu

Founder & CEO · Houston, TX

Bootstrapped

The machine doesn't own me. That's the whole point.

Chichi Eburu

Known For

Built a $40M makeup brand without a single investor, using West African art and textiles as her creative foundation. Ships to 45 countries. Owns every share.

The Story

Chichi Eburu launched Juvia's Place in 2014, inspired by the rich colors, textures, and culture of West Africa. A Nigerian-American entrepreneur, she built one of the most affordable and pigment-rich makeup brands in the industry: and made vibrant, melanin-friendly color accessible to everyone.

Curated by Beauty Mkt

OUR JUVIA'S PLACE PICKS

3 Products Selected

Beauty Mkt has curated these products from Juvia's Place's lineup. Products are not currently available for purchase on our site.

Product Image

Eyes

The Nubian I Palette

Richly pigmented warm nudes and bronzes inspired by African art and culture.

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Foundation

I Am Magic Foundation

Full coverage in 40 shades with a buildable, flawless finish.

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Eyes

The Afrique Palette

Bold, vibrant shadows inspired by African textile and fabric traditions.

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