Meet The Founder
Jasmine Lawrence
Founder · Atlanta, GA
BootstrappedKnown For
Founded Eden BodyWorks at 11 years old. One of the youngest Black entrepreneurs to build a nationally distributed beauty brand: and has been running it ever since.
The Story
Jasmine Lawrence was 13 years old when she launched Eden BodyWorks in 2008 from her family's kitchen in Lawrenceville, Georgia. What began as a reaction to harsh chemicals in commercial products became a full-scale natural hair and body care brand. Today, Jasmine's story is taught in business schools as a model of youth entrepreneurship.
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