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Discovery · Hair Care
IF YOU LOVE SHEAMOISTURE,
YOU'LL LOVE THESE.
Cecred
by Beyonce Knowles-Carter
Six years in development before its February 2024 launch -- Cecred is Beyonce's science-backed answer to hair care for all textures. 2 million customers in the first six months. Now at Ulta Beauty nationwide.
Aunt Jackie's
by Unknown
Mielle Organics
by Monique Rodriguez
Health-conscious hair care rooted in natural ingredients. Built for textured hair.
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