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Curls

Hair CareTextured HairNatural

CURLS is a full-range textured hair care brand covering curl creams, oils, cleansers, and kids' products - all developed for the natural hair community long before it had mainstream visibility. Founded by Mahisha Dellinger in 2002, the brand is a Target and Walmart staple and one of the most trusted names for type 3 and 4 curl patterns. Dellinger's story aired on OWN's 'Mind Your Business.'

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Founded

2002

Based In

USA

Category

Hair Care

Meet The Founder

Founder Photo

Mahisha Dellinger

Founder & CEO · Dallas, TX

Bootstrapped

Known For

One of the first Black women to build a textured hair brand in the era before 'natural hair movement' was a phrase. CURLS was in Target before most indie brands knew Target was an option.

The Story

Mahisha Dellinger founded CURLS in 2002 after her own frustrating experience looking for natural hair products that actually worked. A self-taught entrepreneur, she bootstrapped the brand while working full time and eventually scaled it to national retail - long before natural hair went mainstream. Her journey was documented on OWN's entrepreneurship series.

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Discovery · Hair Care

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