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Eden BodyWorks

Hair CareBodyNatural

Eden BodyWorks is a clean hair and body care brand founded in 2008 by Jasmine Lawrence, who was just 13 years old and already formulating in her kitchen. The brand spans shampoos, conditioners, masques, and body lotions - all plant-based and free of harsh sulfates. Now carried at Target and Walmart, it stands as one of the most remarkable origin stories in Black entrepreneurship.

Founded

2008

Based In

USA

Category

Hair Care, Body

Rating

★★★★★4.5

Official Site

edenbodyworks.com

Beauty Mkt Rating

★★★★★4.5+ Leave a review

Meet The Founder

Founder Photo

Jasmine Lawrence

Founder · Atlanta, GA

Bootstrapped

Known For

Founded Eden BodyWorks at 11 years old. One of the youngest Black entrepreneurs to build a nationally distributed beauty brand: and has been running it ever since.

The Story

Jasmine Lawrence was 13 years old when she launched Eden BodyWorks in 2008 from her family's kitchen in Lawrenceville, Georgia. What began as a reaction to harsh chemicals in commercial products became a full-scale natural hair and body care brand. Today, Jasmine's story is taught in business schools as a model of youth entrepreneurship.

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