PROUDLY

Baby & Kids

The first baby care brand built around the specific hair and skin needs of Black and Brown babies. Gabrielle Union and Dwyane Wade co-founded PROUDLY around plant-based, dermatologist-approved formulas -- and a brand identity that finally centered babies of color in the baby aisle. Black-founded and 100% diversely run. Available at Target.

Founded

2022

Founder

Gabrielle Union & Dwyane Wade

The founder's full story, background, and vision will appear here once the profile is claimed. This is where the real narrative lives -- the why behind the brand, the journey that built it, and what comes next.

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