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Positively Perfect

Baby & Kids

Dr. Lisa Williams built Positively Perfect to fill a glaring gap: multicultural fashion dolls with authentic facial features, custom-blended skin tones, and hairstyles that reflect the full range of Black and Latina beauty. She collaborated with mothers of color to get every detail right. Available at Target since 2015.

Founded

2015

Founder

Dr. Lisa Williams

The founder's full story, background, and vision will appear here once the profile is claimed. This is where the real narrative lives -- the why behind the brand, the journey that built it, and what comes next.

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