Naturalistas

Baby & Kids

Purpose Toys founder DeeDee Wright-Ward created Naturalistas as one of the first natural hair fashion doll lines at major retail. The 11.5-inch dolls celebrate four different curl types, natural hair colors, and cultural hairstyles -- designed to make Black girls see their crowns as something to be proud of. Purpose Toys is the nation's largest and most widely distributed Black-owned toy company. Available at Target and Walmart.

Founded

2022

Founder

DeeDee Wright-Ward (Purpose Toys)

The founder's full story, background, and vision will appear here once the profile is claimed. This is where the real narrative lives -- the why behind the brand, the journey that built it, and what comes next.

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