Meet The Founder
Hannah Diop & Issa Rae
Co-Founders · Los Angeles, CA
AngelKnown For
Issa Rae brought the platform; Hannah Diop brought the formulas. Sienna Naturals is what happens when cultural reach meets real product conviction.
The Story
Hannah Diop founded Sienna Naturals before connecting with Issa Rae, whose investment and co-founding partnership helped the brand reach a global audience. Diop built the formulas; Rae brought her platform and her own experience as a woman with natural hair navigating a beauty industry that rarely showed up for her. The combination made Sienna one of the most anticipated launches in natural hair care.
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Discovery · Hair Care
IF YOU LOVE SIENNA,
YOU'LL LOVE THESE.
Mielle Organics
by Monique Rodriguez
Health-conscious hair care rooted in natural ingredients. Built for textured hair.
Cecred
by Beyonce Knowles-Carter
Six years in development before its February 2024 launch -- Cecred is Beyonce's science-backed answer to hair care for all textures. 2 million customers in the first six months. Now at Ulta Beauty nationwide.
PATTERN Beauty
by Tracee Ellis Ross
A decade in the making -- Tracee Ellis Ross launched PATTERN after years of research, chemist meetings, and listening to women with curly, coily, and tight-textured hair. At Sephora, Ulta, and Macy's. Recently expanded into body care.
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